REGGAE artiste Ras Kuuku has called for a shift in how society perceives young people from the ghettos, stressing they need support and opportunities to be creative rather than stigma and neglect.
He believes many of these young people are often judged by their environment rather than their potential, which limits their chances of growth and meaningful contributions to society.
He explained that with the right guidance, mentorship and access to opportunities such as education, skills training and creative platforms, ghetto youth can transform their lives and become responsible and productive citizens, rather than being pushed further into hardship due to negative labelling.
“Ghetto youth are not rascals. They are full of talent and creativity, they just need support and guidance. When we empower them properly, they will stay away from things that put them in a bad light,” he said.
Ras Kuuku’s comments come on the back of his Easter Monday Pool Party, one of the key activities marking his Ghetto Youth Connect Initiative which he is rolling out to support young talents from such communities.
The event, which was held on Monday, April 6, at the Odjidja Royal Palace at Kwabenya, brought together established and emerging acts, also served a bigger purpose beyond entertainment.
The show featured performances from top acts such as Yaa Pono, Amerado, Obibini and Kofi Nti, alongside rising talents from the grassroots, giving them a platform to showcase their craft.
According to Ras Kuuku, proceeds from the concert, as well as subsequent editions, will be channelled into supporting selected youth through mentorship, skills training and financial assistance to help them build sustainable careers.
“This is our first initiative and it sets the tone for what we want to do. The aim is to create opportunities for these young talents to grow and be seen, not judged,” he added.
Beyond the performances, the initiative highlighted the need for stronger support systems for up-and-coming artistes, especially those from the ghettos who often struggle for recognition.
Ras Kuuku also expressed concern about the lack of visibility for such talents on major platforms, including award schemes. He pointed out that many hardworking young artistes are frequently overlooked despite their efforts.
“We have young artistes working hard every day in their communities, yet they are overlooked when it comes to nominations. That is why we must build our own support systems to lift them,” he said.
He maintained that with the right investment and mentorship, many of these young people could become influential figures in the music industry and positive forces in society.
Ras Kuuku said the Ghetto Youth Connect Initiative would continue to roll out similar events, workshops and collaborations aimed at connecting street talent to industry players, while reducing their vulnerability to social vices.
“Music has the power to transform lives. When we come together as an industry and a community, we can give hope and direction to the next generation,” he added.
