‘Why I don’t want to use my unique voice anymore’ – Singer, Bella Shmurda

Afrobeats singer, Bella Shmurda is considering ditching his “unique” voice to experiment with a new sound.

In a recent interview with Just Vibes, Shmurda said he wants to try a sound that would appeal to a new audience.

The ‘Cash App’ hitmaker said, “I know I have a unique voice but I don’t want to be using it anymore. I want to try a new sound.”

Shmurda has been consistent with his sound since entering the spotlight in 2020 with his viral hit song ‘Vision 2020.’

Over the years, many Nigerian artistes have changed their sounds in a bid to appeal to new audiences, especially foreigners.

The trend has attracted a considerable amount of criticisms.

Wizkid led the trend with his 2017 Caribbean-themed project, ‘Sounds From The Other Side.’

Davido also attempted a sound change in his 2018 EP ‘Son Of Mercy’ but reverted to authentic afrobeats after the project “failed,” according to him.

Recently, Rema, Fireboy DML, and Ayra Starr have changed their sounds to appeal to global audiences.