The entertainment industry: An unstoppable engine for Ghana’s election

The entertainment industry in Ghana has become a formidable force in shaping public opinion, especially during election cycles. With the 2024 general elections drawing its curtains, the influence of entertainers, musicians, and actors is becoming more pronounced. Beyond the mere enjoyment of art, these cultural figures wield immense power to mobilize voters, bridge social divides, and even sway political narratives. Personalities such as gospel musician Nacee Music and other key figures from the music, film, and social media industries are playing a pivotal role in this transformative period.

Lets explore how the entertainment industry functions as a tool for political engagement, how specific individuals and works have shaped the political landscape in Ghana, and why ignoring this influence would be a critical mistake for any political party.

Music as a Catalyst for Political Engagement

Music has always been a central part of Ghanaian culture, and during election seasons, it becomes an even more potent force. Campaigns have historically relied on musicians to create theme songs that encapsulate their vision and resonate with the electorate.

In 2016, Nacee’s “Onaapo” became the unofficial anthem of the election, encapsulating the energy of the political climate and turning into a cultural phenomenon. The song transcended its original purpose, gaining popularity even among the opposition. For the 2024 elections, Nacee Music has already delivered and produced music that aims to unite rather than divide, a move that could be critical in fostering national cohesion amidst political tensions and also to articulate the message of the political party he supports.

Similarly, Shatta Wale’s “Mahama Paper” was another example of music influencing politics. While the song was not officially commissioned as a campaign anthem, it became synonymous with former President John Dramani Mahama’s 2016 campaign. Its wide appeal highlighted the ability of music to blur party lines and become a rallying cry for collective action.

THE ROLE OF ACTORS AND FILMAKERS IN SHAPING PUBLIC DISCOURSE

Ghanaian actors and filmmakers have increasingly leveraged their platforms for civic advocacy. John Dumelo, a celebrated actor-turned-politician, is a prime example. Having contested in the 2020 parliamentary elections, Dumelo continues to be a key figure in mobilizing youth participation in politics. His influence transcends his acting career, as he uses his personal experiences to inspire young people to take active roles in governance.

Likewise, @Lydia Forson, known for her outspoken nature, has consistently used her platform to hold politicians accountable and encourage peaceful elections. Her advocacy on social media and interviews resonates with urban youth, a demographic that is often seen as apathetic toward politics.
You can’t underestimate the involvement of industry friends supporting each other with examples like… (Social media and TV industry) supporting Baba Sadiq, Kalibos, KOD, Fred Nuamah, Coded, and Even Prince David Osei who is at the other Political divide supporting Jon against his political opponent.

Additionally, films and TV shows with political undertones have begun shaping public discourse. Movies like “Kejetia and Makola” and movies such as “The Republic” indirectly reflect on governance and civic responsibilities, sparking conversations among viewers.

Comedy:

Comedians, too, are playing an increasingly visible role in Ghana’s political landscape. Figures like Lekzy decomic (Lil Win), DKB, Comedian Warris, OB Amponsah , and Clemento Suarez have turned satire into a weapon for voter education. Through their skits and performances, they highlight pressing political issues, often making serious topics more digestible for the masses.

For example, Lekzy decomic’s portrayal of political scenarios on stage and social media platforms has made politics relatable to younger audiences. Comedy’s universal appeal ensures that messages reach a diverse audience, breaking down barriers of class, education, and geography.

The Social Media Influencers

Social media has amplified the reach of entertainers, making them indispensable allies in political campaigns. Artists like Sarkodie, Stonebwoy, and Efya are not just musicians but influential voices in Ghana’s digital space.

In 2020, Sarkodie’s song “Happy Day” sparked controversy when it was perceived as an endorsement of President Nana Akufo-Addo’s administration. The song’s impact on public discourse demonstrated how entertainment could shift political narratives, even unintentionally.

Moreover, influencers such as Kwadwo Sheldon and Teacher Kwadwo are redefining how political messages are disseminated. Their comedic and relatable content often critiques policies, educates voters, and fosters debate among their massive online audiences.

Traditional Media: Radio and Television

While social media has taken center stage, traditional media remains a powerful tool for political engagement through entertainment. Shows like “United Showbiz” on UTV have become platforms for discussing political and social issues. Hosted by Empress Gifty (now) , the show frequently features entertainers who delve into political conversations, often drawing massive audiences.

Similarly, radio programs such as “Drive Time” on Joy FM incorporate political discussions with entertainment, ensuring that listeners are informed while being entertained. The blend of music, comedy, and dialogue ensures maximum engagement with the electorate.

Regional Entertainment Figures and Grassroots Campaigns

While national figures often dominate discussions, regional entertainers also play critical roles in mobilizing voters. Artists like Fancy Gadam in the Northern Region and Kofi Kinaata in the Western Region have substantial followings that local politicians leverage to connect with their communities.

For instance, Fancy Gadam’s “Total Cheat” became a rallying anthem for youth in Tamale, while Kofi Kinaata’s socially conscious songs like “Things Fall Apart” provoke thought on governance and societal values. These regional influencers ensure that political messages penetrate every corner of the country.

The Global Influence of the Ghanaian Diaspora

The Ghanaian entertainment industry’s influence extends beyond the country’s borders. Diasporan entertainers such as Fuse ODG and Amaarae have massive international followings, making them valuable assets for political campaigns seeking global attention. These artists often use their platforms to promote voter registration and peaceful elections, ensuring that the Ghanaian diaspora remains engaged in national issues.

The 2024 Elections: A Cultural Movement

With this 2024 elections, it is evident that the entertainment industry is not just a bystander but a driving force in Ghana’s democratic process. Musicians, actors, comedians, and influencers are shaping narratives, mobilizing voters, and fostering dialogue in ways that traditional political strategies cannot.

The rise of entertainers as political figures, voter advocates, and social commentators signals a cultural shift where politics and entertainment are inseparable. Ignoring their influence would be a grave misstep for any political party hoping to win the hearts and minds of Ghanaians.

The entertainment industry is more than a backdrop to the elections; it is the stage on which much of the drama unfolds. As the lines between art and activism blur, one thing is clear: the 2024 elections in Ghana has been as much a cultural movement as a political contest.

Event Managers and Technical support:

Event organizers and technical support teams play a crucial role in shaping the 2024 election by crafting compelling campaign events that engage voters and enhance candidate visibility. Effective coordination of logistics, sound, lighting, Decor, Audio visual and staging ensures that rallies, debates, and town halls create memorable experiences that resonate with the audience. Sophisticated audiovisual setups can amplify messages and create a sense of excitement, while social media integration enables wider reach. Ultimately, these elements contribute to building a candidate’s brand, fostering voter enthusiasm, and facilitating effective communication of key policies and values.

Thank you for Reading.
My Ghc 10

Nabil Alhassan ✍🏼 writes.
@nabilalhassan on Instagram