MTN renews FA Cup sponsorship deal with GFA

MTN has renewed its deal with the Ghana Football Association as the headline sponsor for the FA Cup for the next three seasons starting from the 2020/21 season.

The new contract will see the telecommunication giant through the period inject a total sponsorship package worth over  Four Million Ghana Cedis (GHC 4,000,000.00) into the competition.

This includes an annual sponsorship amount of One  Million Ghana Cedis (GHC1,000,000.00), Twenty  Thousand Cedis  (GHC 20,000.00)  for the ‘Man of the Match prize, and MTN products worth Three Hundred And Ninety Ghana Cedis  (GHC390,000.00).

MTN Chief Marketing Officer Kojo-Ganson after signing the deal expressed his delight about the opportunity given his firm to continue to brighten the lives of professionals in the football fraternity and the teaming fans who have over the years benefited from the revival of the FA CUP Tournament in Ghana since it was relaunched in 2010.

“As a company that connects people, we are happy to use football as an avenue for our customers to entertain themselves and rejuvenate. “We, therefore, are confident that the ensuing benefits of the revival of the game will go a long way to strengthen the existing Football Clubs, unearth more talents, drive competition and make Ghana Football the envy of Africa. “

The GFA commenced this great relationship with MTN in the 2010-11 season, to revive the FA Cup competition which had then been off the football calendar for a decade. Since the first agreement, the parties have renewed the sponsorship on two occasions – 2013 and 2017 at a total sponsorship package of GHc1,100,000.00 per year (that is GHC800,000 cash and GHC 310,000 MTN Recharge cards/products).

18 Premier League clubs, 48 Division One League clubs, and 44 Division Two League clubs from the 10 Regional Football Associations making 110 clubs participate in the tournament.

The Division One League clubs and the Regional Division Two League clubs play in the Preliminary stage and winners are joined by the “big boys” -18 Premier League clubs in the main competition at the Round of 64 stage.

The winner of the MTN FA Cup receives a giant trophy, cash, and products from MTN and qualifies to play in the CAF Confederation Cup competition.