Local professional marketing exams coming as CIMG gets game-changing law

The Chartered Institute of Marketing, Ghana (CIMG) has set sights on regulating the sector by the end of the year.

CIMG is aiming to develop standards that will guide marketing in terms of education, training, and the conduct of professional examinations locally.

In view of that, CIMG has constituted various committees to collaborate with industry players to set out modalities for the sector.

Executive Director and CEO of CIMG, Mr Kwabena Akuamoah Agyekum, told the ghanareport.com that, “it shouldn’t go beyond the end of this year”.

This was made possible by the Chartered Institute of Marketing, Ghana Bill, 2019 which was passed by Parliament on Thursday, June 04, 2020.

The bill provides legal backing for regulation and CIMG sees its passage as an essential landmark after pursuing the law for more than a decade.

President Nana Akufo-Addo is expected to assent to the bill and CIMG is looking forward to a speedy completion to roll out its programmes.

Even before the president’s signature, CIMG has set up various committees to examine schools, accreditation, consumer rights, pricing, channels of distribution, product development and all aspects of the comprehensive control of the sector.

Commenting on the development, the national president of CIMG, Dr Daniel Kasser Tee, said local professional exams would save the nation huge sums of foreign exchange through the payment of membership dues and examination fees to external marketing bodies.

“It is now our turn to demonstrate how beneficial the passage of this Bill is to professional marketers, student marketers and mother Ghana. We therefore eagerly await the signing into law of this approved Bill by H. E. President Nana Addo Dankwa Akufo-Addo”.

The Chartered Institute of Marketing, Ghana (CIMG) is a professional marketing body established in 1981 with the aim to lead in the development of world-class marketing professionals and practitioners for the effective practice of the profession in Ghana.

It is also the aim of the institute to promote the interest of both individual and corporate members through various interventions; the provision of marketing professional advice and services to corporate bodies and the promotion of marketing excellence through the institution of the CIMG Annual Marketing Performance Awards.