Ghana Music Xperience (GMX), a new Ghanaian-owned music streaming platform, aimed at boosting the music industry, has officially been launched in Accra.
Speaking at the launch, Vice President and NPP flagbearer Dr. Mahamadu Bawumia, expressed hope that the digital platform will enhance the entertainment sector.
“The Ghana Music Xperience is more than just a music streaming device as it was just illustrated. It is much more than that. It is an embodiment of what it means to preserve our culture, support our artistes and leverage technology to foster economic growth within the creative arts.
“There are a myriad of music streaming platforms, however, having one that is purely dedicated to Ghanaian music and musicians is a welcome addition to our digitalisation journey as a country,” he said.
On his part, the General Manager of Omni Strategies, Ato Aduenu Tandoh, called on stakeholders to join forces to propel the platform to the top.
“GMX is homegrown, reflecting our commitment to a ‘Ghana First’ agenda. It is also a call for action. We invite private entities, investors, and creative minds who share in our vision, to join us. Together we can ensure that every artiste has the tools and the opportunities to thrive,” he said.
The Ghana Music Xperience is set to begin operations in January 2025.
Several dignitaries graced the event which took place at De Icon Centre on October 31, 2024, including the Chief Executive Officer of the Ghana Tourism Authority, Akwasi Agyeman.
Other guests were the Minister of Tourism, Arts and Culture, Andrew Egyapa Mercer; the President of the Musicians Union of Ghana, Bessa Simons; and the Marketing Manager of Ghana Music Xperience, Akissi Ackah.