Discipline and time management essential for fashion industry success – Belinda Baidoo

INTERNATIONAL fashion model and Creative Director of BB Boutique, Belinda Baidoo has offered advice to players in the fashion industry, urging them to prioritise discipline, time management and long-term planning.

According to Belinda, the fashion industry is highly competitive, and to stand out, one needs to be organised, focused, and committed to delivering high-quality work on time since these qualities are often lacking in the sector, hampering its growth.

“I learned discipline, especially around time management, when I lived and worked in the United States and elsewhere.

But coming back to Ghana, I realised it’s something we struggle with in our industry.

“Meeting deadlines and being disciplined can set us apart and help us thrive. Patience is also key. Growth doesn’t happen overnight.

With a well-laid plan and focus, we can achieve greater heights,” she stated.

In an earlier interview with Graphic Showbiz, Belinda called for financial support from government and private investors to rejuvenate Ghana’s fashion industry.

The financial support has become necessary because the fashion sector, despite its potential, remains stifled by inadequate funding and neglect, preventing it from attaining global recognition.

Ms Baidoo emphasised the critical role the fashion industry plays in job creation, revenue generation and overall economic development.

She also highlighted the potential of the fashion value chain from raw material production to retail to make a significant economic impact if adequately supported.