-Advertisement-

Why campaigns fail

Before you think I’m about to discuss political campaigns, think again. I’m talking about the broad spectrum of advertising campaigns, which includes political campaigns. When brands set out to roll out massive nationwide or global…

Truth has spoken, Ghana must respond

For the first time in 20 years, Ghana will not be part of the roll of honour in Morocco when countries line up for the 2025 AFCON tournament. Sad, yes. Unfortunate, truly but is it surprising? Of course not. As it happened at King…