The Advertising Association of Ghana has expressed its disappointment in successive government for failing to pass the Advertising law in the last sixteen years.
This according to the Association has made the regulation and standardization of advertising activities in the country very difficult.
In her address, the outgoing president of the Association, Mansa Amoa-Awuah however was optimistic that the 8th Parliament could pass the Bill to strengthen the operation of the adverting industry.
“One of our greatest challenge as an industry is the absence of a single regulatory framework to standardize activities within the marketing communication sector.” “The Advertising Bill which the Association has been advocating for is yet to be passed even though the C committee on Trade, Industry and Tourism of the 7th Parliament deliberated on the draft bill on Wednesday July 29, 2020, Parliament wasn’t able to pass the bill. And because of the structures of our laws, we have to start all over again with the 8th Parliament.”
“Currently, because of the new development within the advertising industry, a Draft Bill is before the Attorney General’s office for their additions or otherwise. We believe strongly that the advertising bill will be passed before the end of the 8th Parliament
On his part, the Executive Director of the Association, Francis Dadzie also maintained that the local assemblies have not supported the Association in clamping down on the indiscriminate siting of outdoor billboards in the town and cities of the country.