Keche Joshua blasts King Paluta for refusing to promote their new single ‘My Father

Ghanaian singer Joshua Ampah, part of the successful Ghanaian music duo Keche, has publicly criticized colleague, King Paluta for his lack of promotion for their collaborative track, “My Father.”

Released in June 2024, the song has not seen any significant promotion from King Paluta, a move Keche Joshua claims is disrespectful.

In an Instagram video, the crooner highlighted the contrast between Paluta’s support for other artists like Wendy Shay and Sista Afia, and his apparent reluctance to promote “My Father.” He revealed that Paluta was enthusiastic about the collaboration but distanced himself once the song was released.

Despite efforts by Keche to address the issue with Paluta’s team, they were informed that personal social media pages are not used for promotion, directing all activity to a separate page called “King Paluta Arm

Joshua’s grievances highlight a perceived lack of respect and commitment from the ‘Aseda’ hitmaker, which contrasts sharply with the support he extends to other artistes.

The situation calls attention to the importance of clear promotional agreements and mutual respect in partnerships, emphasizing the need for both parties to fulfil their responsibilities to ensure the success of their joint efforts.