NPP Leads In Positive Social Media Comments

The ruling New Patriotic Party (NPP) has received the most favourable reactions on social media posts, IMANI Africa has revealed.

According to the Ghana-based Think Tank, public negative sentiments with the party and its leader, Vice President Dr. Mahamudu Bawumia, has dramatically decreased.

In a report released recently, IMANI Africa said there was a reduction of 13 percent in negative mentions of the NPP on social media.

It added that between February 26 and March 26, 2024, the NPP had an increase in positive sentiment, jumping from 10.22 percent to 10.71 percent to beat the opposition National Democratic Congress (NDC).

The organisation stated that the conclusion was reached following an investigation undertaken as part of the Public Understanding and Literacy for Sentiment and Election analysis (PULSE).

It stated that the survey provided intriguing insights into feelings expressed on several social media platforms.

According to IMANI Africa, the NDC’s positive sentiments on social media fell from 10.22 percent to 9.50 percent over the time period under review.

It explained that the analysis encompassed a thorough examination of selected social media platforms including Facebook, Twitter (now X), YouTube, various web platforms, TikTok, Podcasts, and Newsfeeds.

The aim was to gauge the prevailing public sentiment toward prominent political parties’ candidates for the upcoming general election, as well as to identify influential trends and individuals shaping the discourse on social media.

“The sentiments are of three values, i.e. positive, negative and neutral. All these are also collated and analyzed to determine the language, tone of comments and tweets, and tone of commentary and posts related to both candidates.

“NPP has taken a lead in positive sentiment on the social media posts monitored. The NDC has dropped from 10.22 percent to 9.50 percent while the NPP increased marginally to 10.71 percent from 10.22 percent. Public negative sentiment has significantly dropped for both, with NPP having an almost 13 percent drop in negative sentiment,” the report stressed.

“The sentiments of NDC fell from 10.22 percent to 9.5 percent over the period. NDC took a marginal hit in its positive sentiments for the period, meaning that with NPP’s relative gain of 10.71%, the shift in sentiments is almost of the same magnitude, although NDC’s drop is about 0.2 percent more.

“This means that there could be more positive mentions of the NPP on social media than before,” the report added.