‘My headgear is strategically intended for my brand’ – Mama Zimbi

Relationship expert and host of Odo Ahomaso on Adom FM, Akumaa Mama Zimbi has described her fascinating style of wearing her head scarf as a branding tool.

The women’s rights activist said, even though she had been on radio for a very long time, she needed to carve a niche for herself on television when her show started showing on TV.

“When Adom FM started Adom TV, there were other people there, too many people on TV, so I needed to create a brand, a lasting image in the minds of my viewers and that is what I did”

“Even though it didn’t start as huge as I usually have it these days, I managed to carry a unique head gear for 5-years” she said.

Recounting the struggles of carrying huge head scarf, Akuma said “ Sometime back I was invited to an event and I wanted to do something different, so with the help of my children we came up with this huge mountain-like head gear, It was nice and everybody noticed me at the event but I can’t explain how my head ached that day. Because my neck could not carry the weight… I got rashes after I removed the scarf and severe neck ache, I could not swing my neck for days”

The relationship expert said, she learnt how to carry the scarf after she noticed it gave her the attention and recognition she wanted at the event.

“I realized I was well noticed at that particular event, so I prayed to God to grant me the neck to carry the scarf and he has answered me” she said.