Ghanaian music records big win as Spotify marks one-year anniversary

It’s been a year since Spotify launched in 80 plus new markets throughout the globe, including Ghana.

Spotify’s presence in the country represents a bigger platform for Ghanaian music and content material creators to export their native sounds globally. Since its launch, there was a 22.28% enhancement in new native songs added to the Spotify platform by creators in Ghana.

Spotify said Ghanaians have changed into extra conversant in the intuitive platform – which presents choices to find new tracks through the ‘Go to radio song’ function, ensuring that Ghana now ranks among the many Top 10 new markets with essentially the most user-generated playlists (597K).

Although Ghanaians streamed American and British music essentially the most, in addition, they confirmed lots of love for their very own form. Three native music genres, in specific, are the delight of the nation: Asakaa, Ghanaian Afropop, and Ghanaian gospel.

Spotify said Ghanaian music is well-liked with worldwide audiences too.

“Indeed, over 46% of Asakaa music is streamed in the UK, US, and Germany. While Afropop from Ghana is experiencing huge progress in the US, the place the style has discovered 21% of its viewers. Ghanaian Afropop has additionally loved a 160% progress in the United States since Spotify grew to become accessible in Ghana”.

The audio streaming platform said Ghanaian Gospel had registered a 70% progress in the identical timeframe, with over half of the streams coming from the exterior of Ghana.

In phrases of high exported native songs, Amaarae’s Sad Girlz Luv Money Remix that includes Kali Uchis and Moliy tops the rankings of essentially the most extensively exported collaborations, with the music gathering essentially the most performed in the USA, Mexico, Brazil, India, and the UK.

For solo tracks, KiDi’s Touch It guidelines Spotify customers in India, the USA, Netherlands, the UK and Mexico. In retrospect, Spotify’s one-year anniversary in Sub-Saharan Africa is a win for Ghana’s music trade. The stats from the total breakdown of the highest lists beneath will amaze you.

Top 10 most streamed artists in Ghana