Sarkodie teams up with Adidas to boost creative economy in Africa

Leading Ghanaian rapper and entertainer Michael Owusu Addo, popularly known as Sarkodie, and Adidas have announced a unique partnership that will see both parties collaborate to drive Africa’s creative economy.

Kicking off the relationship is Nutmeg’s (Adidas representative in Ghana) partnership on the Exclusive Listening Session of Sarkodie’s upcoming album ‘No Pressure’.

This initiative to drive Africa’s creative economy by Sarkodie is a follow up to the very successful Writing Camp organised last year, which gave a platform to emerging creative artistes to curate and share their creativity in writing.

The partnership also ties into Nutmeg’s Creators Programme, where together with inspiring celebrity talent in music, sports and fashion, creators are urged to make a statement and leave their mark.

The innovation is a celebration of the brand’s global member community and an opportunity to bring people together through its curated program of digital experiences.

The No Pressure Album is a result of months of work and embodies the quality that has come to be associated with the Sarkodie brand. This partnership is being curated by Eagle Plug Entertainment, a modern entertainment company providing world-class solutions for the African entertainment ecosystem.