About 25 percent of Ghanaians prefer investing in treasury bills, while 11 percent choose fixed or term deposits.
However, a concerning 43 percent of Gen Z respondents say they have no investments at all.
These findings come from KPMG’s 2025 West Africa Banking Industry Customer Experience Survey.
The data reflects a cautious investment climate shaped by ongoing economic uncertainty.
Many households are prioritising capital preservation over higher-risk returns.
Treasury bills remain the most popular option, highlighting strong demand for secure and predictable income as the economic recovery remains fragile.
The generational breakdown raises further concern.
Among respondents aged 60 and above, 32 percent prefer commodities such as precious metals, while 30 percent choose treasury bills, showing a clear preference for stable and tangible assets.
Millennials appear to be gradually pulling back from investing.
The share reporting no investments has risen to 35 percent, up from 32 percent in 2024 and 17 percent in 2023. Among those who do invest, 28 percent favour treasury bills.
Gen Z shows the highest level of disengagement, with 43 percent indicating they have no investments.
The survey suggests this may be partly due to younger people relying on flexible income streams and side hustles to meet daily expenses, leaving little room for long-term financial planning.
Overall, the report points to two key trends of a shift toward safer investment options among active investors and a widening participation gap among younger generations, a development that could have long-term implications for savings mobilisation and capital market growth in Ghana.
